Ica Maxi
Uppsala, Sweden
From Farm to Table: Local Uppland Suppliers Take the Film World By Storm!
We recently had the opportunity to work on a unique commercial project in Uppland, Sweden. Our task was to film the local suppliers of food, including eggs, meat, honey, and potatoes, and showcase their ecologically grown produce. To make the commercial more personal, we decided to feature staff from the local supermarket we were producing the commercial for. This approach conveyed the authenticity of the products and showed that the people you see in the store are the same as those in the commercial. It was a great concept that resonated well with the community.
During the project, we had the pleasure of meeting the amazing people behind the organic and locally grown food, visiting their farms and facilities, and learning about their commitment to sustainable and healthy food production. We were able to capture their passion on film and create a compelling story that truly reflected the values and spirit of the community.
The commercial was a big success, with a lot of plays and exposure on social media. We are proud to have contributed to the promotion of local, sustainable, and healthy food, and we hope that our work inspires others to support their local growers and producers.